Chinese publishers Tencent, NetEase, and miHoYo continue to hold three of the top five seats on the global mobile game publisher revenue list in February 2022, showing the continued growth of both incumbent and up and coming Chinese gaming companies.
On March 8, Sensor Tower, an app analytics and competitive app intelligence platform, released the global App Store and Google Play revenue rankings of Chinese mobile game publishers for February 2022. A total of 36 Chinese publishers were included in the Top 100 global mobile game publishers’ revenue list, with over $2 billion in revenue, accounting for 37.9% of the revenue generated by TOP 100 global mobile game publishers.
In January the top grossing mobile game worldwide was Tencent’s PUBG Mobile with $237 million in player spending. About 64 percent of PUBG Mobile’s revenue originates from China, where it has been localized as “Game for Peace”, followed by 8 percent from the United States and 7 percent from Turkey.
Gamer favourite, Tencent’s Honor of Kings achieved its ranking as the second highest-earning mobile game worldwide for January 2022 with $233.2 million in gross revenue. Honor of Kings saw the most love from its home market, seeing 96 percent of its revenue from China.
According to the data published by Mejores Apuestas 2021, the Chinese mobile gaming industry was expected to generate $41.5 billion (the actual figure was around $46.9 billion) in revenue, 50% more compared to pre-Covid figures. Furthermore, the growth of the market had been predicted to continue in the following years, reaching over $60 billion in value by the year 2025; more than both the European and North American mobile games markets combined.